Time:940m Subtitles: English
This learning path will allow you to learn about all of the core tools.

The Core Category Management process is based upon the Deep Dive Category Management process and provides a simple alternative that is suitable for certain categories. The Core version includes only those tools and approaches that are necessary for categories that are low risk, non-complex and have a limited number of stakeholders who need to be involved.

'Core Category Management' follows the same five stages as the main process with each using a certain number of the key tools.